EnginePower: Dodge Launches New ‘House Of Power’ Featurette
Dodge launches a new “House of Power” campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition to footage from the upcoming action thriller “F9,” the ninth chapter in Universal Pictures’ blockbuster Fast Saga, which has earned more than $5 billion worldwide. The campaign will include a 30-second version of the video for television, in addition to the 60-second version that extends to the brand’s digital and social media channels, including YouTube, Facebook, Instagram and Twitter.
“‘House of Power’ is the next chapter in the brand’s long-standing partnership with Vin Diesel and the iconic ‘Fast’ franchise,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “’House of Power’ isn’t a place, it’s a state of mind that Dodge enthusiasts have always shared. It’s for those who don’t fit the mold, but break it … this state of mind is a brotherhood. A Brotherhood of Muscle.”
