F-150 Lightning Strikes on April 26

Light ‘Em Up

The countdown is on. April 26 marks the launch of the all-new, all-electric F-150 Lightning pickup.

Ford and UAW leaders will host customers and employees to celebrate the start of F-150 Lightning production at the Rouge Electric Vehicle Center in Dearborn, Michigan. Ford employees and F-150 Lightning customers will join the “Job 1” event for the first-ever full-size all-electric pickup to go on sale, a milestone moment in the country’s shift to electric vehicles.

Ford F-Series pickup has been America’s best-selling truck for 45 years in a row1 and is second only to the iPhone in revenue among all American consumer products, according to a 2020 study. The Rouge Electric Vehicle Center is an ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T.

The event begins April 26, 1:30 p.m. eastern and will be livestreamed here.

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ABOUT Ford Motor Company®

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

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